Automotive Digital Marketing Professional Community

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Craig Criswell's Page

Latest Activity

Craig Criswell and Jennifer Suzuki are now friends Jun 20
Rechelle and Craig Criswell are now friends Jun 19
Craig Criswell's profile changed Jun 19
Fred Haney left a comment for Craig Criswell May 9
Jen Kingery left a comment for Craig Criswell Apr 25
Craig Criswell added the blog post 'Looking for Internet Director position' Apr 3
David Hein left a comment for Craig Criswell Jan 24

Profile

Automotive Industry Affiliation:
Consultant
The Name of Your Dealership, Business or Employer:
Internet Certified Dealer
Please tell the ADM Community more about your background and who you are:
I am the President of Internet Certified Dealer, an automotive internet consulting/training company, Having been an Internet Director at a number of automotive dealerships, I have direct experience of what it takes to succeed - not theoretical, just practical.
List Your #1 Personal or Business Website Address Here (it will be a live link):
http://www.internetcertifieddealer.com
Your ADM Published Email Address (to avoid spambots, this will NOT be a live link):
craig@internetcertifieddealer.com
Your Business Phone Number:
303 495-5336
Your Favorite Car Company (OEM) Web Site:
http://www.toyota.com
Your Favorite Inventory Listing (Autotrader.com, Cars.com, etc.) Web Site:
http://www.cars.com
Your Favorite 3rd Party Lead Provider (Autobytel, InvoiceDealers.com, etc.) Web Site:
http://www.dealeron.com
Your Favorite Automotive Information (KBB, Edmunds, etc.) Web Site:
http://www.automotivenews.com
Your Favorite Video Hosting Site (YouTube, Google Video, etc.) Web Page:
http://www.youtube.com

Craig Criswell's Blog

Looking for Internet Director position

Sometimes, well actually a lot of times, this business is a head-shaker. Granted, we are in a tough time right now, but the online automotive world is still functioning and showing better-than-average ROI. However, even though I have been able to show the current dealership we are holding steady with the percentage of business generated by the Internet Department (as compared to total store sales) and contributing into 6 figures monthly to the bottom line, it isn't what I had projected. Thus my… Continue

Posted on April 3rd, 2008 at 9:52am — No Comments (Add)

Comment Wall (6 comments)

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At 12:36pm on May 9th, 2008, Fred Haney said…
Craig, I understand that you have moved over to Arizona, is that true? So where are you hanging your hat these days and how are you?
Fred Haney
At 3:47pm on April 25th, 2008, Jen Kingery said…
Hey Craig!
I was just introduced to this website. What a great recorse! Were you at the Digital Dealer Expo? I didn't see you.
At 1:53pm on January 24th, 2008, David Hein said…
Give me a call soon. We need to catch up and talk about some opportunities...
877-292-6892
At 12:30pm on January 20th, 2008, Philip Zelinger said…
Craig, your history suggests that we enjoy shared friends and possibly some shared opportunities?

I am the president of an ad agency association - Ad Agency Online - which is a network of affiliated agencies and production partners - and we need specialized consultants to service our dealer clients.

I am not sure - based on your dealer obligations - if that would be of interest? If so - go to our portal www.autoadcreative.com and the integrated www.adagencyonline.net and review our service and se if the shoe fits?

Either way - maybe we will bump into eachother at the ADP - VIP Consultant reception at NADA.
At 2:36pm on January 19th, 2008, Fred Haney said…
Craig, nice to see you on line. Last time we met was in Denver and that has been a while ago. Hope all is well with you.

Fred Haney
At 1:57pm on January 19th, 2008, Ralph Paglia said…
Craig,

It is an honor to have an accomplished professional such as yourself join our community! I am back home in Gilbert, AZ after a week on the road visiting Ford, Toyota, Honda, Hyundai, Kia, etc. and about 15 minutes ago I logged in to ADM to be pleasantly surprised to see that we are now at 357 members who have joined the ADM Community.

Thanks for helping us get to this critical mass... I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!

We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!

Ralph Paglia
rpaglia@gmail.com
cell: 505-301-6369
 
 

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Ralph Paglia Ralph Paglia created this social network on Ning.

Automotive Digital Marketing serves Car Dealers, Internet Sales, BDC and OEM Managers, Advertising, Web Site, CRM and Technology Suppliers as an online exchange for strategy, tactics, best practices, resources and contacts within the auto industry.

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Notes

AskTheManager.com

Created by Ralph Paglia Jun 29, 2008 at 10:45am. Last updated by Ralph Paglia Jun 29.

Ford Announces Digital Advertising Program for Dealers

Created by Ralph Paglia Jun 6, 2008 at 9:15am. Last updated by Ralph Paglia Jun 6.

Steve Wilhite becomes Jumpstart President

Created by Ralph Paglia May 29, 2008 at 6:41am. Last updated by Ralph Paglia May 29.

New ADM Moderators with Admin Access

Created by Ralph Paglia May 19, 2008 at 11:45am. Last updated by Ralph Paglia May 19.

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Created by Ralph Paglia May 11, 2008 at 7:16pm. Last updated by Ralph Paglia May 12.

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Consulting Services

View Ralph Paglia (rpaglia@gmail.com)'s profile on LinkedIn
Ralph Paglia can be booked through ADP for a variety of services:
Speaking sessions at industry conferences, dealer association meetings and automotive related gatherings.
Powerful workshops where dealership managers leave with definitive action plans and the knowledge needed to get them done.
Car Company consulting services that ensure your measurable program objectives are met within the budget and time specified.
In-Dealership Onsite Consulting and guidance including Ralph's assessment of your current eBusiness and CRM operations, practices and organizational structure.
Complete Marketing Strategy review and subsequent management consulting sessions where a new, more effective marketing investment budget is crafted and an action plan built to implement tactics and techniques to better leverage every dollar spent by a dealer or dealer group.
Contact Ralph Paglia at:
cell: 1-505-301-6369
Email: RPaglia@gmail.com

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Digital Marketing Links

We will display links in this section that may be of interest or could be put to good use by our members. Please send links and site descriptions to Ralph Paglia using the message system at the top of the page.

SEM Dealer SEMdealer.com allows you to enter your site's URL and receive a search engine ranking analysis on Google, Yahoo and MSN sent to you in a useful matrix format that uses keywords generated from your dealership name and location.

Social Media Optimization A blog focused on using social media networks to improve search engine rankings.

i-Lead Control Many dealers make the mistake of paying for duplicate leads every month. i-Lead Control is a system designed to automate the tracking of duplicate leads so ISM's can focus more time on selling cars, and less time on tracking duplicate leads.

BZ Results You've heard the raving fans, and the raving critics! But until you investigate this group of car guys and their unique holistic system approach to Digital Marketing, you'll never understand why so many big Internet Volume dealers use BZ Results Digital Marketing Systems.

Automotive Internet Resource iSMToday is a blog that brings news of interest to internet sales managers.

Auto Sales Log AutoSalesLog by Customers for Life manages dealership sales opportunities. Offers a free 30-day trial.

John Jones GMCity Blog An interesting example of a dealer using a free blog to generate consumer interaction. Employee spotlights, videos, and more.

AI Dealer Brian Hoecht's cutting edge technology converts site visitors into online car buying customers using an innovative shopping cart approach.

Carchex CARCHEX will perform a 155-point pre-purchase auto inspection almost anywhere in the USA.

Ford National eBusiness Weekly This is a powerful online tool for Ford and Lincoln Mercury ISM's and BDC Managers which provides multiple tools, resources and guidance on how to manage Internet Sales operations.

FordSEM.com is an online enrollment form for Ford and Lincoln Mercury dealers to enter the URL they want to check and then receive a report that Ford pays for showing the organic ranking of their dealership web site in the 3 major search engines when key words are used that combine FLM makes and models with the names of communities near the dealership's location. This is a nice gift from your partners at Ford's Digital Marketing Team in Dearborn.

BZ Results Dealers and User Community This is an online community set up as an exchange o best practices and ideas relevant to Internet Sales Professionals working in dealership where a BZ Results Digital Marketing System has been installed.

 

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